Now TV isn't Sky – cancelling one leaves the other one billing

Sorting out a loved one’s Now TV account is one of dozens of practical tasks that falls to families after a bereavement. Now TV is a streaming service that bills monthly – sometimes weekly for Sport Day passes – and the charges continue until someone actively cancels. There is no automatic detection of a death.

This guide explains exactly how to cancel a Now TV account when the account holder has died, what happens to each pass, how to handle billing through Apple or Google, and what to do about Now Broadband, which is an entirely separate service.

Quick reference:

What Now TV is – and what it is not

Now TV is Sky’s standalone streaming service. It offers access to Sky content – films, TV series, live sport, and reality programming – without requiring a satellite dish or a long-term Sky TV contract. It is subscription-based and entirely online.

This matters because Now TV is easy to confuse with three related things:

Now TV is not Sky TV. If the deceased had a satellite dish and a Sky Q box, they were a Sky satellite customer, not a Now TV customer. Contact Sky separately using their bereavement team on 0333 202 0912. The Sky and Now TV accounts are independent – cancelling one does not affect the other. See our Sky bereavement guide for that process.

Now TV is not Now Broadband. Now Broadband is a home broadband service also run by Sky. It has a separate account, separate billing, and a different cancellation process. If the deceased had both Now TV streaming and Now Broadband, you will need to deal with them separately. Now Broadband is covered in its own section below.

Now TV may not have been called Now TV. The service rebranded from “Now TV” to “NOW” in recent years, though both names are still used. If the deceased’s bank statements show a charge from “NOW” or “NOW TV” without further detail, it is the same service.

How to notify Now TV of a death

Now TV has a dedicated help page for notifying them of a deceased account holder. You can contact them by phone, or in writing.

By phone

Call 03303 323 050. (Source: Life Ledger – how to notify Now TV of a death, verified May 2026.) General customer support is available on 0330 332 3050, open 8am–8pm, seven days a week. 03303 numbers are charged at standard local rate and are included in most UK mobile and landline plans.

When you call, have the following to hand:

• The deceased’s full name and home address
• Their date of birth and date of death
• The email address registered to the Now TV account (if you know it)
• Death certificate if available – Now TV may ask for a scan or photograph

Now TV’s team can close the account or transfer it to another person’s name. If the account was used by other household members who want to continue watching, ask about a transfer rather than a closure.

Via Now TV’s bereavement help page

Now TV has a dedicated page at nowtv.com/gb/help/article/let-us-know-account-holder-has-died. The page provides options to contact the team and walks you through what information is needed.

Via live chat

Now TV’s live chat (NOWBot) is available through the help centre at nowtv.com/gb/help from 8am to midnight daily. This can be useful if you prefer not to speak on the phone, or if you are working through estate administration outside standard hours.

What documents are needed

You do not need to produce a death certificate before making first contact. Now TV can begin the process from your call and may ask for documentation at a later stage.

Note that while Now TV only requires a copy, other organisations – banks, pension providers, and the probate registry – will typically require certified copies of the death certificate. These cost £11 each in England and Wales (source: gov.uk/order-copy-birth-death-marriage-certificate). It is worth ordering several at registration.

The Now TV passes

Now TV does not work like a single subscription. Instead, it uses separate passes (now called Memberships) that are subscribed to independently. Each pass bills separately, and each must be cancelled separately if you are doing it yourself through the website.

If you contact Now TV’s team directly to notify them of a death, they should be able to cancel all active passes at once. Confirm this on the call.

Kids’ content is no longer a separate pass. It is included within the Entertainment Membership.

Boost and Ultra Boost are add-ons rather than standalone passes. If you cancel the last active Membership, Boost should cancel automatically when billed directly by Now TV. If the Boost was billed through Apple, it will need to be cancelled through Apple separately.

Multiple passes = multiple cancellations if you are working through the Now TV website yourself. Each pass appears under My Account → My Membership and must be cancelled individually. The billing date on each pass may differ.

(Source: nowtv.com/membership/faqs, verified May 2026.)

How billing works – and why it matters

How a Now TV pass was set up affects how you cancel it. This is the area where people most often get stuck.

Billed directly by Now TV

If the deceased set up Now TV through the Now TV website or app and paid with a credit or debit card registered to Now TV directly, you can cancel through the website or by calling Now TV.

To cancel online (if you have the deceased’s login details):

1. Go to nowtv.com and sign in.
2. Select My Account, then My Membership.
3. Click Cancel next to each active Membership.
4. Follow the on-screen prompts to confirm.
5. Now TV sends a confirmation email within approximately 3 hours.

Access continues until the end of the current paid period. There is no immediate cut-off.

Billed through Apple (App Store / iTunes)

If the deceased downloaded the Now TV app on an iPhone, iPad, or Apple TV and subscribed through the Apple App Store, the billing is handled entirely by Apple. Cancelling through Now TV’s website will not stop the charge.

To cancel an Apple-billed Now TV subscription, you need access to the deceased’s Apple account:

• On an iPhone or iPad: Settings → [account name] → Subscriptions → NOW → Cancel
• Via a Mac: App Store → [account name] → Subscriptions → Manage → Cancel

If you cannot access the deceased’s Apple account, contact Apple Support to explain the situation. You may need to provide the death certificate and proof of your relationship to the estate.

How to tell if it was billed through Apple: check the bank statement. The charge will appear as “Apple” or “Apple.com/bill” rather than “Now TV” or “NOW”.

Billed through Google Play

If the deceased used the Now TV Android app and subscribed through Google Play, cancellation must go through Google:

• Via Android: Google Play Store → profile icon → Payments & subscriptions → Subscriptions → NOW → Cancel
• Via web: play.google.com/subscriptions

Contact Google Support if you cannot access the deceased’s Google account.

How to tell if it was billed through Google: the bank statement charge will show as “Google” or “Google Play”.

Billed through Roku or EE

Now TV can also be subscribed to through Roku devices or EE. If either appears as the billing source on bank statements, cancellation must go through those providers. Contact them directly.

(Source: nowtv.com/membership/faqs and plouta.com/how-to-cancel/now-tv-subscription, verified May 2026.)

If you do not have the login details

If you do not know the email address and password for the Now TV account, your options are:

Contact Now TV directly. Call 03303 323 050 and explain you are notifying them of a deceased account holder without login access. Provide the deceased’s full name, address, date of birth, and date of death. Now TV’s team can locate the account using this information.

Check bank statements. Look for monthly charges from “NOW”, “Sky” or “Now TV”. The amount and billing date will help confirm which passes were active and how much is being charged.

Check email. Look for a Now TV confirmation email in the deceased’s inbox – these contain the registered email address and may confirm the active passes.

Reset via email. If you have access to the deceased’s email inbox but not their Now TV password, use the “Forgot password?” option on the Now TV sign-in page to reset the password through the registered email. This gives you account access to cancel directly.

Now TV account and Sky account – the relationship

Now TV accounts and Sky satellite accounts used to share a login (Sky ID). They no longer do. From Now TV’s own guidance, a Sky customer creating a Now TV account can use the same email address, but the accounts are held independently and operate as separate services. (Source: nowtv.com/gb/help/article/sky-id-and-now, verified May 2026.)

In practice, this means:

• A Now TV account and a Sky TV account may have been registered to the same email address.
• They bill separately and must be cancelled separately.
• Closing the Now TV account does not close a Sky satellite account, and vice versa.

If you find charges from both “NOW” and “Sky” on the deceased’s bank statements, you are likely looking at two separate accounts that each need to be notified.

What happens to saved content and account data

When a Now TV account is cancelled, the following is lost:

• Watchlist (the list of shows or films saved for later)
• Viewing history (“Continue Watching” queue)
• Profile preferences
• Any profile names set up on the account

Streaming services do not grant ownership of content. The films and shows available through Now TV are licensed; they are not assets of the estate. Nothing can be “downloaded” or transferred to a family member in any lasting sense.

Downloaded content (Cinema, Entertainment, and hayu passes allow downloads on mobile for offline viewing) will become inaccessible once the Membership is cancelled and the app is signed out.

If another household member wants to continue using Now TV, the cleanest approach is to have them set up their own new account rather than attempting to take over the deceased’s account. Their own watchlist and preferences will not carry across, but the content itself is the same.

Now Broadband – a separate service

Now Broadband provides home broadband internet service. It is run by Sky but operates under the Now brand. It is entirely separate from Now TV streaming – a Now TV streaming account and a Now Broadband account are different contracts with different billing.

If the deceased had Now Broadband, cancel it by calling the customer service team. The dedicated bereavement line is widely cited as 03303 323 031 (source: broadband.co.uk – NOW Broadband customer services, verified May 2026). General customer support is on 0330 332 3050, open 8am–8pm, seven days a week.

You will need:

• Deceased’s full name
• Email address on the account
• Home address and postcode
• Date of death

Notice period: Now Broadband requires 30 days’ notice to cancel.

Early termination charges: If the deceased was within the minimum contract term, an early termination charge may apply. The charge is calculated based on remaining months and the monthly cost of the plan. If the cancellation is due to bereavement, ask Now’s team directly whether the charge will be waived – some providers waive early termination fees in bereavement circumstances, though Now Broadband does not publish this as policy.

Equipment: Now Broadband supplies a router. When the account closes, the router will need to be returned. Ask the team what the returns process is and keep proof of postage.

Other household members: If another person in the household depends on the broadband connection, ask about transferring the account rather than closing it. Transferring avoids service interruption and the need for a new installation.

Tips and things to watch out for

Act before the next billing date. Now TV passes renew automatically. If you know the billing date (shown on any Now TV confirmation email or visible in account settings), aim to notify Now TV before that date to avoid paying for another month.

Check for minimum-term Saver plans. Now TV offers discounted rates tied to minimum terms – typically 6 months. If the deceased was on a Saver plan, cancellation requests can be submitted at any time, but the cancellation will only take effect at the end of the minimum term. Confirm the end date with Now TV’s team.

Each pass needs cancelling separately. If you are working through the Now TV website yourself, Entertainment, Cinema, Sports, and hayu are each a separate cancellation. Do not assume cancelling one cancels all.

Uninstalling the app does nothing to billing. Deleting the Now TV app from a phone, tablet, or smart TV does not cancel any subscriptions. Billing continues until the pass is formally cancelled through Now TV or the relevant third-party billing provider.

Check which billing route was used. Before you call Now TV, check the bank statement. If the charge appears under “Apple” or “Google”, Now TV’s own team cannot cancel it – you must go through Apple or Google. Calling Now TV in this situation will result in them telling you they cannot help, which wastes time.

Now TV is separate from Tell Us Once. The government’s Tell Us Once service notifies government departments in one step. It does not cover private companies. Now TV must be notified separately.

There is no bereavement refund as standard. Now TV’s billing continues to the end of the current paid period after cancellation. If a charge was taken shortly after the date of death, it is reasonable to ask Now TV whether a goodwill refund is possible. There is no published policy, but customer service teams can sometimes make case-by-case decisions.

Sport Day passes expire automatically. A Sports Day pass provides 24 hours of access and is not a recurring subscription unless the deceased set one up as a recurring purchase. Check the account history to be sure.

Summary

To cancel Now TV after a bereavement, call 03303 323 050 or visit nowtv.com/gb/help/article/let-us-know-account-holder-has-died. Have the deceased’s name, address, date of birth, date of death, and email address ready. A scan or photograph of the death certificate may be requested.

Now TV’s team can close all active passes in one call. If the account was billed through Apple or Google Play, those must be cancelled through Apple or Google directly – Now TV cannot cancel them on your behalf.

Now Broadband is a separate service with its own cancellation process – call 03303 323 031 or 0330 332 3050.

For related guidance, see the Sky bereavement guide if the deceased had a Sky satellite subscription, how to cancel Netflix when someone dies, how to cancel Spotify when someone dies, and our general guides on what happens to subscriptions when someone dies and how to handle direct debits after a death.